A new product from Casillero del Diablo, this wine brand was an entirely new prospect. Marketed at a younger audience, with a fruitier flavour profile, Diablo wanted to launch to market with an impactful storytelling that would inspire audiences just like its parent brand. Capitalising on the idea of the 'diablo' - the devil - I worked with the DAf creative team to bring satan to life, as protagonist and narrator, inviting consumers to experience the dark side with a seductive story and video script.
Watch the video here